FIGHTING TRAFFIC LIGHT MEN, OFF OF THE INTERNET

Look at this thing, drawn to my attention by Colonel Knowledge. It is in fact a television commercial for the Snickers bar*, but if you can overlook that bit, the film part of it is quite amusing.

Although not strictly "on brief" (a little bit like the advertisement itself!), it is amusing enough to 'make the grade', as it were. (If you are old, you will not like the music track.)


War Of The Traffic Light Males - Watch more amazing videos here


* We open on an advertising agency. There is a meeting room with glass walls and many drinks on the table. A plate of chocolate biscuits is melting in the afternoon heat. The CLIENT is scratching his crab-infested crotch and looking up the skirt of the ACCOUNT EXECUTIVE, who is pretending to take notes on her laptop whilst updating her profile pictures on Facebook. She lingers too long on the one of her in Ibiza with her baps hanging out.

The ACCOUNT DIRECTOR has been speaking for some three hours. A fly expires. A dog barks in the distance. The JUNIOR CLIENT sticks pins in his eyes.

Ad agency twat: ... so in conclusion, the primary role for our advertising is to communicate the single thought - or 'big idea', if you will! - that Snickers is the snack bar that will keep you going and is, therefore, by implication, 'for people on the move' - defined in your brief as young men, aged 18 - 30, who ...

Client: Has it got shit in it about people moving and that?

Agency twat: Yeah.

Client: Is it on brief?

Agency twat: Sort of. It's a metaphor for ...

Client: ... oh SHUT. UP. What happens in it?

Agency twat: Red traffic light men fight the green ones. Green ones win. We put the Snickers endline on the end, yeah? "Don't Stop"? So in case you haven't "got" from the film that ...

Client:... Yeah I like it. It's good.